Account and campaign plan
Review of the existing structure, geography, search intent and budget allocation. The plan identifies campaign priorities, keywords and exclusions, plus dependencies that must be resolved before launch.
KAIZO Digital · Querétaro
Google Ads with a clear plan and measurement
Advertising works as a chain: a person's search, the ad they see, the page they visit and the way your team responds. We manage Google Ads with that whole journey in view. We agree on the commercial objective and the available budget, inspect existing measurement, and make the campaign scope understandable before changes are made.
Let's discuss your projectWhen this makes sense
- An existing account that needs a documented review
- A service with clear search demand and a suitable landing page
- A team that needs to distinguish interactions, enquiries and qualified opportunities
What the work includes
Ads and landing alignment
Ad copy and assets aligned with the actual offer, with recommendations for the destination page. New landing-page development is scoped explicitly rather than assumed to be included in media management.
Measurement and reporting
Definitions for the interactions that matter, checks of the agreed conversion setup, and reporting with a date range and clear metric names. We record changes and separate platform activity from confirmed business outcomes.
How we work
Review access and goals
Confirm the correct account, existing activity, commercial objective and what the team can fulfill.
Agree and implement
Document the campaign plan and obtain approval for budget and material changes before applying them.
Monitor and adjust
Review search terms, spending and the agreed indicators, then explain proposed adjustments and remaining uncertainties.
Related work
TECSOL México
A website with marketplace and WhatsApp journeys—the type of destination whose interactions need clear definitions.
View case scope and statusIceCream Solutions
Distinct service pages and contact journeys for different commercial needs.
View case scope and statusCommon questions
Do I need a new Google Ads account?
Not necessarily. We start by reviewing the existing account and access. Ownership, billing and permissions are agreed with you; account creation or migration is a separate decision, not a default step.
What budget should we use?
It depends on the offer, target area, demand and the business's ability to respond. We propose a budget and review approach after discovery. We do not publish a universal spend level or a guaranteed return.
Will reporting tell me how many sales came from advertising?
Only when the available tracking and sales records support that conclusion. We report what can be verified and identify missing attribution, duplicate events or steps that require your sales team's confirmation.
Start with what you need
Tell us what exists today, what you want to solve and who is involved. The next step is to agree on scope, not promise results before understanding your business.
Let's discuss your project